Established in 1976, WE ARE a 3-generation family owned and managed business, and one of the strongest and most financially stable companies in the local tourism market.
Amiel’s mission is to create and deliver experiences that resonate for a lifetime. Our uniqueness as a company stems from values which are rooted in our culture and expressed in everything we do. Our love for Israel, passion for sharing its landscapes, history and traditions with travelers from around the globe, and our ability to stay relevant, after so many years in business, are why tour operators choose us again and again, as their trusted partner in Israel.
Amiel today is led by Oni Amiel, who assumed the role of president 30 years ago, and his son Yuval Amiel, CEO of the company since 2019. Our devoted senior management, and skilled and highly motivated team of travel experts, producers, logistics managers, customer care specialists and office staff, come from a range of religious and ethnic backgrounds, representing the melting pot that is Israel. We all share a passion for service, working together towards a common goal – to share the beauty of Israel, deliver the best travel experience, and make it memorable for each and every one of our travelers.
In 1986, Chuzi appointed his son Oni, a licensed tour guide active in the tourism industry since 1982, as director and CEO of the company. Together, father and son built the company’s strength, expanded the business, opened subsidiaries in Germany and Tokyo, and partnered with companies in the US and Europe. When Chuzi retired in 2000, he passed the reins to Oni who has managed the company since, in the same spirit, dedication and professionalism as his father.
In 2008, Oni’s children, a third generation of Amiels, joined the company. Yuval Amiel became CEO in 2019, and Noa Amiel was appointed as Head of Human Resources.
In the international market we have three subsidiaries, Shalom Israel Reisen and B&T Touristik in Germany, and Amiel Tokyo. In addition, we have an established network of partners in Italy and Greece, who share our values and standard of service.
Yuval is hiking in the Ayalon Valley