With almost 50 years as an incoming tour operator, the nine-time (!) recipient of the Distinguished Promoter of Tourism Award, recognition by the President of Israel as the Jubilee Promoter of Tourism (1998) for our work in the promotion of the tourism trade in Israel, and close to 100,000 tourists every year, Amiel has earned its worldwide reputation as the leading provider of tourism to Israel.


Established in 1976, WE ARE a 3-generation family owned and managed business, and one of the strongest and most financially stable companies in the local tourism market.

Amiel’s mission is to create and deliver experiences that resonate for a lifetime. Our uniqueness as a company stems from values which are rooted in our culture and expressed in everything we do. Our love for Israel, passion for sharing its landscapes, history and traditions with travelers from around the globe, and our ability to stay relevant, after so many years in business, are why tour operators choose us again and again, as their trusted partner in Israel.

Amiel today is led by Oni Amiel, who assumed the role of president 30 years ago, and his son Yuval Amiel, CEO of the company since 2019. Our devoted senior management, and skilled and highly motivated team of travel experts, producers, logistics managers, customer care specialists and office staff, come from a range of religious and ethnic backgrounds, representing the melting pot that is Israel. We all share a passion for service, working together towards a common goal – to share the beauty of Israel, deliver the best travel experience, and make it memorable for each and every one of our travelers.


Amiel was founded as a company in 1976 by Eliahu (Chuzi) Amiel (1927-2016), but our history dates back to the 1830s when the Amiel family left Casablanca, Morocco, for Jaffa on a journey of faith and deliverance. Chuzi, a role model for many in the industry, became a prominent figure in Israel’s incoming tourism sector, recognized by The State of Israel for his contribution to the industry, named as Man of the Year by The Israel Ministry of Tourism in 1996, and honored with a Lifetime Achievement Award by the president in 2000.

In 1986, Chuzi appointed his son Oni, a licensed tour guide active in the tourism industry since 1982, as director and CEO of the company. Together, father and son built the company’s strength, expanded the business, opened subsidiaries in Germany and Tokyo, and partnered with companies in the US and Europe. When Chuzi retired in 2000, he passed the reins to Oni who has managed the company since, in the same spirit, dedication and professionalism as his father.

In 2008, Oni’s children, a third generation of Amiels, joined the company. Yuval Amiel became CEO in 2019, and Noa Amiel was appointed as Head of Human Resources.


Amiel is a family-owned company which focuses on incoming travel to Israel, which operates in related fields through subsidiaries and partnerships. The majority of our staff is located in Israel, in addition we have representatives in the US, Europe and Asia. In Israel, we own Amiel Events, which offers high-end event production to local and international businesses in Israel, and partner with Regarding Israel in the area of educational tourism.

In the international market we have three subsidiaries, Shalom Israel Reisen and B&T Touristik in Germany, and Amiel Tokyo. In addition, we have an established network of partners in Italy and Greece, who share our values and standard of service.
Israel's Leading Incoming Tour Operator
International Operation
Planning and Executing Events in Israel and Abroad


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Shalom Israel Reisen GmbH
Thomas Oepen
+ 49 2203 91250


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Real World Tours
Alessandro Stefanelli
+39 0630 895400


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Timothy's Family
Nikos Chatzikonstantis
+30 22940 92576


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Amiel Tokyo
Ayako Hine & Tal Suzuki
+ 81 3626 28512
Planning and Executing Events in Israel and Abroad